Corrine graduated with a degree in Biomedical Science. Her keen interest in science drove her to a career in healthcare communications. With no prior experience in PR or communications, Corrine secured a place at BCW in September 2018 as part of the prestigious Launchpad programme.
Since joining BCW, Corrine has climbed through the ranks establishing herself as a communication professional. She has worked with Global and UK clients who are key players in the healthcare industry, supporting the team to deliver integrated communications, particularly with digitally focused projects.
At BCW, Corrine has worked on several campaigns including the multi-award winning ‘A Unique Bond’.
In her downtime, Corrine is an avid creative writer with a thirst for poetry and the performing arts.
Describe yourself/your background in 5 words max?
London born with Montserratian soul
How did you get into PR/communications?
My story illustrates the saying ‘when one door closes, another door opens’. My passion for science and healthcare spurred me to earn a degree in Biomedical Science. Post university, I searched for a job that would allow me to use my scientific knowledge, develop a new and diverse skill set and express my creativity, but with no experience outside of the retail industry, this proved difficult. After countless applications I heard back from BCW (née Cohn &Wolfe), it was a ‘no’. However, they did inform me that the applications for their launchpad programme were about to close. Following a successful application process, I was selected to join as part of the healthcare team and was catapulted into the world of PR and communications.
What do you love about your job?
I love that it keeps me on my toes. No day or client is the same. With healthcare, there is always a desire for innovation and creativity in such a heavily regulated space. With this being my first ever PR role, I knew this would be a far cry from what I was used to. I wanted a job that would develop my skills and I well and truly got it. I’ve trained in the field of digital innovation, social media development and healthcare policy to ensure success.
What are you most proud of?
As cringe as it may sound, I’m proud of myself. I flipped the script and broke into an unfamiliar industry that I didn’t really know existed. I went on to receive an individual recognition award within four months of joining BCW. My sometimes-annoying curiosity spurred me to learn, grow and develop not just professionally but creatively and personally.
What’s been the hardest lesson to learn?
“You have to be your own biggest fan, your own biggest believer” (Nipsey Hustle). I have an amazing support system around me who have helped push me and remind me of this when I’m heading down a spiral. I’m still learning and I doubt I’ll ever stop.
Who are your favourite people in PR/comms and why?
Karen Blackett OBE – she is the definition of making a place for yourself at the table. With 25 years of experience in the marketing communications industry, she has not only received an OBE but has gone on to be featured on the Power List of Britain’s 100 Most Influential Black People. In one of her interviews, she shares the advice that she has been given, saying “Get comfortable standing out, get comfortable being memorable and use it to your advantage”. Inspirational vibes for days!
What skill do you think every PR/comms person has to nail?
Listening to understand, rather than listening to respond. We are in the business of people. How can we expect to engage with our audience if we don’t know them?
What is your favourite social network and why?
They say a picture is worth a thousand words so roll on Instagram. Be it inspiration, affirmations, travel, #blackouttuesday Instagram has got your visuals covered.
What’s your favourite podcast and why?
I’m not an avid podcast listener but I’m currently running through my list of suggested podcasts (slowly but surely).
More recently, I’ve started listening to ‘The Receipts’. It provides jokes and real raw nostalgic conversations with a sisterhood vibe.
Who is your favourite journalist and why?
I am in awe of all the journalist reporting in 2020. From a global pandemic to a life-changing movement, journalists have been covering it all. I can’t say I have a particular favourite but I do follow Maravine Duffy (nee Cole) and broadcasters such as Charlene white
What’s the best advice you’ve ever been given?
Be the most prepared person in the room. With preparation comes confidence, control and a solution-focused mindset.
How would you describe 2020 in one word?
Rework
Who is your coronavirus comms hero and why?
I have such respect and admiration for all the key workers. These unprecedented times (had to get that in there) have unearthed so many unlikely heroes. From Marcus Rashford advocating for free school meals, Captain Tom proving age couldn’t stop him from showing his support to Martin Lewis making sure the nation was up to date with all things finance; it’s been one heck of a lockdown.
Finally… Which brand impressed you with their response to Black Lives Matter and why?
Ben and Jerrys scooped up a treat! They released multiple statements in support for black lives matter, highlighting the need to tackle “systemic and institutionalised racism”, highlighting racial injustice as “the defining civil rights and social justice issues of our time”. In their powerful statement, they outlined clear calls to action to help drive change, declaring: “All lives do matter. But all lives will not matter until black lives matter.”
Nike also hit the nail on the head issuing one of the first supportive statements across their platforms, encouraging people to “be part of the change” and work to resolve the issue of institutionalised racism. They inverted their famous tagline to “Don’t do it” and urges: “Don’t sit back and be silent.” They have also pledged to donate to projects within the black community.
Connect with Corrine on LinkedIn and Twitter.
Corrine is a mentee on the BME PR Pros/PRWeek Mentoring Scheme. She is being mentored by Annique Simpson.
