Felix Ampofo has worked in PR for over eight years since graduating in media and cultural studies. He has in-house and agency experience across different sectors including charity, local government and professional services and has worked on a range of different campaigns to change customer behaviour.
Felix has a strong understanding of communicating messages and strategic goals in a creative way and has knowledge of utilising social media and digital as well as print press.
Felix is currently a media relations executive at ‘big four’ firm PwC where he advises their hospitality & leisure, entertainment & media and legal services practices on press/media opportunities.
Outside of work, Felix has a passion for football (supporting Arsenal) and playing 5-a-side with friends. He is into music, film and reading.
Describe your background in 5 words max?
South London born and raised
How did you get into PR/comms?
After graduating from uni studying media studies, I was unsure which area of media I wanted to go into. That was until I got an internship at a PR agency where I got first hand experience and insight into the PR industry. The rest is history.
What do you love about your job?
No two days are the same. Being able to work across a range of different industries and being given the space to be as creative as you can with the ideas you bring makes everyday different from the one before.
What are you most proud of?
Being able to work across agency, in-house, public and private sector comms has allowed me to gain invaluable experience. There have been elements to take from both sides that have helped me become a more rounded comms professional. I have also been able to work on some great projects and campaigns that have gained national, regional and local coverage.
What’s been the hardest lesson to learn?
You’re not going to be able to please everybody.
Who are your favourite people in PR/comms and why?
Those who are able to shine a light on issues in society in a creative and unique way. People who are shaking up the status quo – and we are seeing this in all the various movements taking place both here and across the world. Also, people who aren’t afraid to speak their mind.
What is your favourite social network and why?
It’s got to be Twitter. For breaking news it is the best and it is always a good place to get involved in a discussion. It’s also the best place for memes!
Who is your favourite journalist and why?
My favourite journalist would have to be Daniel Taylor from the Guardian. As well as being a really good sports journalist, he investigated and followed the story of women’s footballer Eni Aluko and racism in the FA when many other journalists wrote it off as just accusations. Turns out he was right to investigate and his persistence seems to have forced a change in how the FA is run.
What’s the best advice you’ve ever been given?
Never dwell on your wins for too long and never dwell on your losses for too long.
Your favourite PR campaign/stunt of 2018 so far?
The Nike LDNR campaign. It started off as just an advert with lots of grime artists and sports stars in it, but it spawned a lot of articles afterwards about representation in London from different minorities.
Why did you apply for the BME PR Pros/PRWeek Mentoring Scheme?
This is my eighth year working in PR and I can count on one hand the number of managers I have had or seen who are from a BME background. I have been lucky to have worked with some great managers who all mentor me differently, but I would really appreciate a BME mentor, so I jumped at the opportunity.
I was surprised and excited when I found out I got a place- I look forward to learning as much I can and to bounce off my thoughts with my mentor, Jessica Hope.
Finally, on the D’ word… What can the sector do to encourage diversity?
There needs to be more schemes and initiatives like this one where professionals can meet, network and more important share information on their careers. That way we can help the next wave of BME professionals aspiring to have a career and advise them.
Felix is a mentee on the BME PR Pros/PRWeek Mentoring Scheme. He will be mentored by Jessica Hope, Founder/D, Wimbart.