Krish Jeyakumar is a Junior Account Executive at Dynamo PR and Communications. They started their career in PR as an intern at Dynamo and have since progressed in the company. Before PR, it was all about photography, freelance writing and figuring out where they wanted to settle, with brief stints at Elle and Bauer Media.
Krish is passionate about diversity in all industries. With a focus on Hinduism and Androgyny, they lecture, write and educate people about ancient culture and its place in current day society. They are also the co-founder of the Ruckus Collective, which is all about pushing forward diversity in a variety of spheres. Ruckus is hosting its first event this summer, a retreat with a workshop panel filled with diverse talent looking to share and educate!
Krish believes firmly in the ‘see it to believe it’ narrative when it comes to diversity. If minorities aren’t being represented in all stages of companies it isn’t being done right. The same goes for media, art, literature, etc.
Describe your background in 5 words max?
East London born, Tamil raised.
How did you get into PR/comms?
After stumbling around the world of freelance for a few years, I found Dynamo’s website – I spent an afternoon reading about a bunch of the creative coverage they’d got and decided I wanted to work there. An internship and a job offer later, I’m still here. My first venture into PR and a happy one at that.
What do you love about your job?
Being able to approach a sphere that’s traditionally white male dominated, with a completely different view point is super exciting for me.
What are you most proud of?
I’m a person of colour in PR, but I haven’t allowed that to whitewash my interests or how vocal I am about them. Looking into hinduism and androgyny and working on freelance projects that encourage diversity is something I’m still hugely passionate about, and still spend a lot of time on.
What’s been the hardest lesson to learn?
It’s difficult to learn that you really have to fight to be seen. Of course this isn’t really new information, but realising that some people really don’t care about diversity and realising that some people are happy to ignore the institutional problems in recruitment, it’s a difficult and sad thing to learn.
Who are your favourite people in PR/comms and why?
Honestly, one of my favourite people is Preena Gadher of Riot Communications. I love that curiosity is part of the Riot ethos, I think asking the right questions and finding the best answers is the foundation of any type of growth.
What is your favourite social network and why?
For me, it’s Twitter. I love the immediacy of it. I love how reactive it is. I love that it’s a platform that you can post both pictures and text on. It is also a platform that forces me to consider how to say what I want to say in more digestible chunks, the fact that you’re forced to edit your thoughts means you’re always on the ball. There’s no space to ramble (like I’m doing right now, ack).
Who is your favourite journalist and why?
Beth McColl, who’s an advice columnist is one of my favourite journalists. She’s got this social media presence that’s fearless when it comes to talking about mental health and also has the kind of humour that really angers the type of people who would hate diversity – and this amuses me.
What’s the best advice you’ve ever been given?
One of my lectures at uni told me not to discount the past when trying to grow in the future. It was admittedly about this potential cure she’d found for a very 21st Century ailment in some Old English scripture – but I kind of took it to my day to day life, ‘learn from other people’s mistakes so you don’t make them yourself’.
Your favourite PR campaign/stunt of 2018 so far?
IKEA! I love, love, love the Ikea ad that doubled as a pregnancy test and reveals a crib discount. I think Ikea is fantastic when it comes to stunts like this, just like their 2013 ad where they offered a free cot for babies born 9 months from Valentine’s Day!
Why did you apply for the BME PR Pros/PRWeek mentoring scheme?
I wanted to know that I could do it. I mean, actually meeting a person of colour that is higher up in the PR hierarchy and knowing that they made it, is motivation that I can do it too! Also there are certain worries and thoughts you can only air to people who you think would ‘get it’ and a mentor through this scheme would ‘get it’.
I was over the moon when I got in, it was this great mixture of elation and relief.
Finally, on the D’ word…What can the sector do to encourage diversity?
I take a very ‘I’ll believe it when I see it’ view to diversity. So making attempts to become diverse visible, talking to minorities so that it’s done right and being proactive when it comes to hiring and keeping diverse candidates.
Krish is a mentee on the BME PR Pros/PRWeek Mentoring Scheme. They will be mentored by Preena Gadher, Co-founder and MD, Riot Communications.