The Xec. (‘zeck’), from BME PR Pros, supported by Google UK and delivered in partnership with PRovoke Media and the Chartered Institute of Public Relations (CIPR), is the first leadership scheme for UK-based Black, Asian, Mixed Race and Ethnic Minority (BME) PR and comms pros.

Bold and ambitious, it aims to create the next generation of BME leaders and, ultimately, to increase boardroom diversity client and agency-side.

Through a mix of training days, masterclasses and ‘My Career’ talks delivered by a diverse range of industry leaders, The Xec. will run from September 2021 to June 2022 and is worth a staggering 55 CIPR CPD point.

In addition, course participants will:

  • Be allocated a BME PR Pros mentor
  • Create and present a PRovoke Media event
  • Create and host a podcast episode
  • Be invited to judge a CIPR award
  • Receive complimentary CIPR membership
  • Be given £5,000 to create and launch a group campaign


The majority of the course will be delivered online, though participants will have the opportunity to visit Google UK, Blurred, The Guardian, Ketchum and Twitter UK offices (covid-depending).

Applications for The Xec. are now closed.

Want to apply for 2022?

Follow @bmeprpros for updates.

Login to your account below

Fill the forms bellow to register

Retrieve your password

Please enter your username or email address to reset your password.